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Jerez area guide: steeped in tradition

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Bikes, bars and dancing horses – Jerez’s reputation rarely stretches beyond these narrow indicators of a city that has continuously sought to define itself over the years.

Jerez is also home to Flamenco: a tradition that has made Jerez one of the most influential cities in the country for centuries. Even the city’s name is indicative of its most famous export – ‘Jerez’ means sherry. Today, beyond the dressage and drinks, Jerez is chiefly famous for the visit of the Moto GP each year. 

Moto GP - Jerez

During this hectic weekend Jerez comes to a standstill as petrolheads from around the world descend on the city for a couple of days of word-class motor sport and top-notch partying.

But despite this nod to modernity and populist pursuits, Jerez remains a city of tradition. For all the faux-Andalusian architecture and quaint little villages that are within a stone's throw of some of the Costa del Sol's major resorts, none of it is what one might consider 'Real Spain'. Sure, to some, 'real' Spain IS all about tat-touting beachfront stores, cheap n' cheerful resorts, thumping nightlife and packed beaches. But for many, the epitome of this wonderful country is most perfectly captured in its heart and soul; its passion for Flamenco, for song and dance, for bullfighting, for its dusty plains and lazy siestas, its tasty tapas and smooth sherries... for everything, in fact, that is found in Jerez. And it's only a two-hour drive away from the Costa del Sol.

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