Sotogrande's charm lies in its discreet beauty, its wealth and its accessibility.

Sotogrande’s charm lies in its discreet beauty, its wealth and its accessibility.

The luxurious resort of Sotogrande is set to receive €50 million in investment as the estate’s owners, private equity funds Cerberus and Orion, seek to build upon its reputation as a high-class, laid-back place to live, work and play.

According to the Financial Times (FT), Cerberus and Orion will develop new properties, offices and sports facilities in and around the marina as interest in Sotogrande begins to build…


Estate agent reports from those operating in the region reveal that property prices are now at around 30% below the 2007 peak, and there was a 23% increase in home sales year-on-year in the fourth and final quarter of 2016.

A new development, called La Reserva, is already under construction and will boast more than 200 new villas on the outskirts of Sotogrande, with seven of these boasting private land of one hectare.

“Nobody here wants too much publicity,” said Sotheby’s International Realty spokesperson Yolande Loryn. “Sotogrande is discree. People who normally travel with bodyguards don’t need them here. They feel free. Families like the safety and open space here. It is more like living in the countryside.”

The pace of life in Sotogrande is certainly more laid back than that found a 40-minute drive north in Marbella, and the resort has in recent years begun to rival its more famous neighbour in terms of luxury property, stylish boutiques and world-class restaurants.

The resort is famous for its harbour, its golf courses and its polo, and continues to attract the world’s elite. While permanent residents number just 6,000, Sotogrande’s population rises to 30,000 in the summer.