Sky launches low-cost streaming service in Spain

The increasingly crowded pay TV space in Spain has welcomed a new player following the launch of a new streaming service by Sky.

The broadcasting giant – owned by Rupert Murdoch – this month launched its new service for €10 per month, with programming taken from 12 local pay-TV channels including Comedy Central, Nickelodeon, Syfy, TNT, Fox and National Geographic…

Flagship titles accompanying the launch include The Big Bang Theory, Grey’s Anatomy, The Walking Dead and Marvel’s Avengers Assemble.

Spain’s current TV streaming services include Netflix, Amazon, HBO and Movistar+, meaning Spaniards are now more spoilt for choice than ever following years out in the TV wilderness.

Sky’s unique selling point is the opportunity for viewers to watch content on up to three connected devices – including a Roku-powered Sky streaming box. Their hope is evidently that they can satisfy the viewing needs of families with children without causing too many arguments over who gets control of the remote.

The company also says that its aim is to become the leading streamer in Europe, offering more live and on-demand streams and options in Spain than either Netflix or Amazon.

Across the UK, Germany, Ireland, Italy and Austria, Sky can boast 22.5 million subscribers – the majority of which will be customers of the traditional Sky package that usually costs upwards of €29 per month.

By launching a stripped-back streaming service in Spain for just €10 per month, Sky is looking to leverage its strong brand name and contract-free streaming services to an audience that has proven time and again to be enthusiastic TV lovers.

After years of pretty unremarkable domestic programming, it seems that Spain is now looking to lead the way in the European home entertainment stakes.